Leadership · International business · Analytics

Global perspective.
Human insight.
Purposeful change.

I am Dr. Melody Chong—an educator and researcher working at the intersection of leadership, international business and data analytics. Drawing on 25 years in higher education across Hong Kong, Germany and the UK, I connect academic inquiry with the decisions people and organisations face.

25 yearsHigher education experience
3 contextsHong Kong, Germany & the United Kingdom
UG to MBATeaching, mentoring & dissertation supervision
A career across cultures

An international career.
A considered perspective.

My academic career has been shaped by sustained engagement with students, colleagues and ideas across cultures. It includes around 23 years at City University of Hong Kong, approximately a decade in programme leadership, and subsequent university teaching in Germany and the United Kingdom.

My interests connect the human and analytical dimensions of management: how people lead, how organisations adapt and how evidence informs judgement. Across teaching, research and professional collaboration, I seek to make complex ideas accessible without losing their depth.

PhD, International Business & ManagementUniversity of South Australia
Master of Business AdministrationUniversity of London
Master’s in Brand ManagementBrand University, Hamburg
BA, Japanese Studies · Economics minorThe Chinese University of Hong Kong
For universities & education partners

Developing knowledge.
Cultivating judgement.

From undergraduate study to MBA learning, my teaching combines conceptual depth, applied analysis and thoughtful feedback across face-to-face, blended and online settings.

01 / BUSINESS & LEADERSHIP

People, strategy
& change.

An integrated approach to strategy, leadership and organisational behaviour, grounded in international perspectives and the realities of managing people.

  • Strategic management & business environment
  • Leadership & people management
  • Cross-cultural management & organisational change
  • Marketing & brand management
02 / BUSINESS ANALYTICS

From data
to decisions.

Helping learners move beyond producing an output to evaluating evidence, interpreting uncertainty and communicating the business implications of analysis.

  • Descriptive statistics & dashboards
  • Correlation, regression & forecasting
  • Statistical testing & introductory machine learning
  • Responsible use of data & AI
03 / RESEARCH & SUPERVISION

Confidence through
inquiry.

Guiding independent inquiry from a focused research question through methodological choices, analysis and defensible recommendations.

  • Undergraduate & master’s dissertation supervision
  • Quantitative & qualitative research methods
  • Constructive formative feedback
  • Academic writing & critical evaluation
ExcelSPSSPythonPower BITableauWEKAMySQL

Teaching experience includes Arden University, University of Europe for Applied Sciences and Steinbeis University. Institution names describe experience and do not imply endorsement.

For organisations & consultancy partners

Research-informed thinking.
Practical possibilities.

I welcome partnerships with organisations and consultancy teams seeking an academic perspective on leadership, change and evidence-based decision-making. Potential collaborations include tailored learning, research design and analytical interpretation.

Explore a collaboration ↗
01

Leadership & cross-cultural working

Workshop and learning topics around leading diverse teams, communication and organisational change.

02

Data literacy & business analytics

Practical learning around dashboards, interpreting evidence and communicating analytical findings.

03

Research & organisational insight

Discuss survey development, interviews, research design and the interpretation of quantitative or qualitative evidence.

04

Brand, sustainability & international business

Explore research and learning collaborations around brand management, cross-cultural markets and circular economy themes.

Research interests

Exploring how business
evolves—and why it matters.

My research interests explore the relationships between leadership, culture and responsible business, alongside the changing role of analytics in management education.

01

Leadership & culture

Leadership, cross-cultural management and the human dimensions of organisational change.

02

Brands & sustainability

Brand management, luxury and circular economy perspectives.

03

Analytics & learning

The application of business analytics and AI-assisted approaches in management education.

Selected publications

A body of inquiry.

Journal articles and book chapters on leadership, influence, culture and creativity.

2012 / BOOK CHAPTER

Relational power in the Chinese context ↗

Shang, Y. F., Fu, P. P., & Chong, P. M. M.
Handbook of Chinese Organizational Behavior: Integrating Theory, Research and Practice, pp. 436–448. Edward Elgar.

Let’s connect

A conversation.
A shared possibility.

I welcome enquiries about academic opportunities, executive and professional learning, research partnerships and consultancy collaboration. Tell me about your context, your ambitions and the questions you are working through.

melodychong.mc@gmail.com

Based in Manchester, United Kingdom.
International teaching and cross-cultural experience.

Choose a topic to prepare a short enquiry.

Open enquiry in email ↗

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